The Circle (2017) stars Emma Watson as Mae Holland, a young woman who lands a dream job at a tech company called The Circle. Skeptical at first, she comes to embrace The Circle’s vision of total openness and transparency, until ultimately uncovering the company’s nefarious agenda. It is based on a novel of the same name by Dave Eggers. The Circle is visually impressive, blending current and speculative technology to bring to life a world where the digital and physical overlap. If Apple made a movie, it would look like this. Clean, simple, elegant. Unfortunately, its message is lost in a plot thinner than an iPhone 7.
The Circle was founded by Tom Stenton (Patton Oswalt) and Eamon Bailey (Tom Hanks) and designed by Ty Lafitte (John Boyega). Since growing into a Google-esque tech giant, Ty Lafitte has faded into the background, becoming an Emmanuel Goldstein-like figure who quietly opposes its agenda. The Circle integrates everything about your life into one system, seeking to acquire an ever-increasing amount of personal data, including placing cameras all over the world to monitor and analyze all human activity.
The Circle is a progressive and hip company that provides everything for its employees on its massive campus. Parallels to Apple and Steve Jobs are obvious (Eamon Bailey even holds casual talks where he announces products to his employees). Employees are peer pressured into conformity and relying on The Circle for social acceptance, entertainment, and even health. While employees are continually encouraged to “become more transparent,” Stenton and Bailey operate in secrecy, hiding their future plans and true motivations. Their agenda is so secret, not even the film’s audience ever finds out what they’re up to.
Is privacy important? Is transparency always good? Those are the questions I thought this film set out to explore. Don’t expect any clear answers. Mae Holland is converted to The Circle’s philosophy after she steals a kayak and would have drowned in San Francisco Bay if not for the cameras secretly recording her activity. She decides to go “fully transparent,” broadcasting her every experience through cameras. Later, however, she is pressured into using this technology to find her ex-boyfriend, Mercer (Ellar Coltrane), who flees the cameras and drives off the San Francisco Bridge. Though depressed, she determines to “fix” the system. “When a plane crashes, you make planes safer, you don’t stop flying,” she tells her parents.