Roadside America

Photo by Michael Kleen

Ben & Jerry’s Factory in Waterbury, Vermont

Ben Cohen and Jerry Greenfield originally started their ice cream business in the late 1970s, built a national brand, and then sold it to a European corporation called Unilever in 2000. Throughout their history, they re-invested their profits into left-wing social causes, which was part of the brand’s appeal among its fans.

As for me, a tour of the Ben & Jerry’s Factory in Waterbury, Vermont seemed like a fun detour on a recent trip through the Green Mountain State. The 30-minute guided factory tour was somewhat underwhelming; I expected something a little more impressive for an international ice cream company.