Danny’s Diner, at 151 Main Street in Binghamton, New York, is a classic Sterling model from 1939. According to Roadfood.com, “Danny’s is very popular today, due in large part, we’re sure, to the efforts of owner Pam, whose personality is a perfect complement to Danny’s. Danny and Pam were once married, and when that marriage ended, Danny’s became Pam’s (in ownership, if not in name).”
Lately I’ve been obsessed with old signs–neon signs, ghost signs, populuxe styles, etc. They represent a living memory of the past, and express uniqueness and character from a time when business owners displayed confidence and the promise of permanence.
Nothing lasts forever, of course, especially in the realm of business, but these signs were clearly designed for the long term. Proof is the fact many of these signs have outlasted the businesses themselves. Some, like the Crystal Restaurant in Watertown, New York, beat the odds and have survived for nearly a century.