Fading Coca-Cola

Fading Coca-Cola
Faded Coca-Cola ad on the side of a brick commercial building at 100 S. Mildred Street in Ranson, West Virginia at the corner of Mildred and W 6th Avenue. You can see they lowered the windows, effacing part of the ad.

Belington’s Golden Rule Co.

Golden Rule
Old brick ad for The Golden Rule Department Store, 122 Crim Avenue in Belington, West Virginia. The Shinn family built a grocery store at this location 117 years ago during the height of West Virignia’s coal boom. The Golden Rule Department Store opened in 1939 but has stood abandoned for many years. Revitalization efforts have raised hope for the building’s future.

Rockford Furniture Ghost Sign

Rockford Furniture Ghost Sign
Faded brick ad for Rockford Standard Furniture Company at the corner of 9th Street and Railroad Avenue in Rockford, Illinois. At the turn of the last century, Rockford was a manufacturing powerhouse, especially for machine tools and furniture established by its large population of Swedish immigrants. Rockford Standard Furniture opened in 1887 and manufactured dining room furniture, desks, and bookcases.

Hunter Dinerant in Auburn, New York

Hunter Dinerant, 18 Genessee St. in Auburn, New York, is an O’Mahony model from 1951. Check out the faded ghost sign on the brick wall behind the diner. Unfortunately, I couldn’t make out what it said.

Photo by Michael Kleen

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