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Photography Roadside America

Belington’s Golden Rule Co.

Golden Rule
Old brick ad for The Golden Rule Department Store, 122 Crim Avenue in Belington, West Virginia. The Shinn family built a grocery store at this location 117 years ago during the height of West Virignia’s coal boom. The Golden Rule Department Store opened in 1939 but has stood abandoned for many years. Revitalization efforts have raised hope for the building’s future.

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