The Day Celebrity Social Justice Jumped the Shark

Another wealthy, award winning actress wants you to “empower” her bank account.

I’m not a big fan of super hero movies, so I was only peripherally aware of the controversy surrounding Brie Larson, star of Disney’s Captain Marvel (2019). I saw the weird clip of her saying white men shouldn’t review her previous films, but it wasn’t until I watched RedLetterMedia’s recent review of Captain Marvel that I saw the full extent of her vapid social activism.

Over the past few years, audiences have started waking up to Hollywood’s self-serving and hypocritical social activism, so much so that it turned off a record number of people from their signature awards event last year. No one likes to be preached to by hypocrites who got rich riding the coattails of an alleged sex pervert and then jumped ship when it was convenient for them.

Now Brie Larson, an Academy Award-winning actress with a net worth of over $10 million starring in a blockbuster Marvel film wants to tell everyone how hard women have it in the film industry. In one interview, she answered the question “What does it mean to be a woman in film?” by saying “It means it’s really hard.” Yes, throughout history attractive blonde women have had a difficult time getting roles in Hollywood films (<—sarcasm).

Then, without a hint of irony or self awareness, she turns to the black female interviewer and says, “and if you’re a woman of color, it’s really, really hard.” To underscore this point, she promoted a fundraiser to buy young girls living in poverty tickets to see Captain Marvel. There’s no more obvious link between the fake activism of this film and generating profits for the Disney Corporation. A pretty despicable move.

Girls Inc. LA, the company who started the GoFundMe, has a stated goal of providing “girls with life-changing support and real solutions to the unique issues they face.” How is watching a superhero movie a “real solution” to girls struggling with poverty and discrimination?

According to Wikipedia, jumping the shark “is the moment when something that was once popular that no longer warrants the attention it previously received makes an attempt at publicity which only serves to highlight its irrelevance. This is especially applicable to television series or other entertainment outlets.”

That’s why Brie Larson and Captain Marvel are a “jump the shark” moment for celebrity activism. It should be painfully obvious to everyone how self-serving, disingenuous, and out of touch this kind of “social justice” marketing campaign really is.

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