M.A. Kleen

It’s unfortunate this vintage motel sign, at 3912 N. Hackbarth Road (off U.S. Route 14) outside Janesville, Wisconsin, is partially hidden behind bushes and looks to be missing its neon lights. Check out the sign for “color TV”! Luxurious. In the mid-twentieth century, many motor inns adopted a “populuxe” style to appeal to travelers on a budget, promising comfortable accommodations at an affordable price.