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Googie and Populuxe Signs of Upstate New York

Googie and Populuxe were mid-twentieth century architecture and design styles characterized by consumerism and futuristic and Space Age aesthetics. It promised luxury for the masses, convenience, leisure, and upward mobility. Consequently, this style was adopted most often by the service industry–gas stations, motels, laundromats, diners, car washes, and drive in theaters. Colorful geometric shapes, neon lights, and atomic or space themes are identifying characteristics. How can you not love these old signs? Unfortunately, many have been sent to the trash heap since they are often considered gaudy eyesores.