Monument to businessman and real estate mogul Potter Palmer (1826-1902) in Graceland Cemetery, at 4001 N. Clark Street in Chicago, Illinois, the city’s premier burial ground. Potter Palmer was born and raised in New York, but came to Chicago seeking opportunity. He founded the Potter Palmer and Company dry goods store, where he pioneered many of the retail trends we see today, including a generous return policy. He helped found Marshall Field’s in 1865. Later in life, he went into real estate and developed Lake Shore Drive in Chicago.